The article begins with John Amram reiterating the importance of good communication between him and his clients, as it is the only way to find the best buyer for his clients. To make searching and identifying the best buyer for his clients easier, Amram maintains a network of contacts in which he emphasises interpersonal contact. Which is why he chose not to go to Expo Real. The structure of the fair doesn’t allow for qualitative contact, unlike the more intimate Mipim in Cannes. The article concludes stating that as Amram values interpersonal contact so highly his team consists of only five, carefully selected members.